Happy Brush is a playful, kid-friendly toothpaste brand designed to make daily brushing fun and approachable. This project features a bright visual identity, unique flavor naming, and clean ingredient messaging across three core flavors: Original Mint, Berry Burst, and Apple Twist. The design balances cheerful colors with simple, trustworthy communication to appeal to kids and reassure parents.

The brand’s playful color palette uses bright, inviting hues that naturally grab the attention of both children and parents. Each shade is designed to feel cheerful and approachable, creating a sense of fun while still communicating trust and cleanliness, helping HappyBrush stand out as a friendly, reliable choice on the shelf.